: Salvage Public
John Hook &
Courtesy of Salvage Public
Salvage Public founders (from left) Joseph Serrao, Noah Serrao, and Nāpali Souza.
At the base of Diamond Head, that picturesque icon of Hawai‘i, there once existed a surfing heiau, a shrine where kāhuna, Hawaiian priests of the day, would fly kites to let people know of waves on the horizon. It was the surf report of the time. Back then, surfers could be heard calling out, “Hō a‘e kou aloha he‘enalu i ka hokua o nā nalu”—show your love of surfing on the crest of the waves.
Salvage Public’s aesthetic is at the intersection of contemporary surf culture and indigenous identity.